California Privacy Rights Notice

California Privacy Rights Notice
Effective Date: October 7, 2026

This privacy notice for California residents supplements the information contained in the main Privacy Policy of housefirecleanup.com, an online brand managed by The Lead House and operated by Ziplead Digital (“the Company”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2020 (CPRA).

1. Categories of Information We Collect

In the preceding twelve (12) months, the Company has collected the following categories of personal information to facilitate fire and smoke damage restoration service requests:

Category	Data Examples	Collected
A. Identifiers	Name, IP address, email address, unique personal identifier.	YES
B. Personal Records	Telephone number, name, zip code.	YES
C. Commercial Info	Records of fire and smoke damage restoration services considered or requested.	YES
D. Internet Activity	Search history, interaction with our website or ads.	YES
E. Geolocation Data	General location based on IP or Zip Code.	YES
F. Sensory Data	Call recordings for quality assurance.	YES
G. Inferences	Consumer profiles reflecting service preferences.	YES
H. Sensitive Info	Social security numbers, precise biometric data, etc.	NO

NOTICE: In the preceding 12 months, the Company has shared or “sold” (as broadly defined by California law) personal information to our network of matched service providers and marketing partners for the express business purpose of fulfilling your fire and smoke damage restoration service request.

2. Sources, Purposes & Who Receives It

Sources: directly from you (calls, forms and emails), from your browser or device (cookies and similar tools), and from our call-routing and analytics providers.
Purposes: to connect you with a local service provider for your request, to operate and secure the Site, to measure and improve our advertising, to prevent fraud, and to comply with law.
Categories of third parties: matched local service providers and the companies that work with them, call-routing, hosting and analytics providers, and advertising partners such as Google, Microsoft and Meta.
Retention: we keep personal information only as long as reasonably necessary for these purposes, generally no longer than 24 months after your last interaction with us, unless a longer period is required by law or to resolve disputes.
Sensitive information: we do not collect sensitive personal information, so the right to limit its use does not apply.

3. Your Rights Under CCPA/CPRA

As a California resident, you have the following specific rights regarding your data:

Right to Know & Access: You may request that we disclose the categories and specific pieces of personal information we have collected about you over the past 12 months.
Right to Correct: You have the right to request that we correct any inaccurate personal information that we maintain about you.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
Right to Opt-Out: You have the right to direct us not to “sell” or “share” your personal information for cross-context behavioral advertising.

4. Exercising Your Data Rights

To exercise your rights to know, correct, or delete your information, please submit a verifiable consumer request to our compliance team via email:

Email: help@housefirecleanup.com

We will verify your request by matching information you provide (such as the phone number you called from) with information we hold. You may use an authorized agent to submit a request on your behalf with your signed written permission; we may ask you to confirm your identity directly.

To exercise your Right to Opt-Out of the sale or sharing of information, please use the “Do Not Sell or Share My Personal Information” link located in our website footer, or the button below.

Do Not Sell or Share My Personal Information

Advertising cookies and pixels may be considered “selling” or “sharing” under California law. Click below to opt out on this browser. We also honor Global Privacy Control (GPC) signals as a valid opt-out request.

5. Response Timing

We aim to respond to a verifiable consumer request within forty-five (45) days of receipt. If we require more time (up to 90 days total), we will inform you of the reason and extension period in writing.

6. Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights. Unless permitted by law, we will not deny you services or provide a different level of quality because you exercised your privacy rights.

Website: housefirecleanup.com
Operating Entity: Ziplead Digital / The Lead House
Compliance Contact: help@housefirecleanup.com